Turn Underperforming Member-Facing Products into Measurable Business Value
Health plans invest heavily in member-facing products—from portals and provider search tools to EOBs, onboarding materials, and service experiences. Yet many are launched without clear ownership, performance targets, or an optimization roadmap.
Built around organizational silos, vendor constraints, and regulatory requirements, these products often underperform against the outcomes they were intended to deliver.
The cost is measurable: low activation and utilization, missed conversions, avoidable service volume, fragmented experiences, and investments that never reach their full value.
Engagys works alongside health plan teams, applying product-management rigor across people, process, and technology to ensure member-facing products are continuously optimized, measured, and managed for maximum performance.
What We Mean by “Product”
Engagys treats member-facing communications, digital tools, service interactions, and engagement programs as products—each with a defined purpose, target audience, accountable owner, lifecycle, roadmap, and measurable performance targets.
From Portfolio Strategy to Product Performance: The Engagys Solution
Engagys helps health plans build and operate a performance-driven portfolio of member-facing products. We identify where value is being lost, prioritize the highest-return opportunities, and improve the experiences that influence activation, utilization, service demand, satisfaction, and retention.
By combining deep healthcare expertise, behavioral science, experience design, and implementation support, we help health plan leaders move from product strategy to measurable member and business outcomes.
Prioritize the Portfolio
- Product inventory and performance assessment
- Member and stakeholder research
- Opportunity sizing and value mapping
- Roadmap prioritization
- Business-case development
Design & Build
- Product, experience, and journey strategy
- Experience, content, and service design
- Prototyping and usability testing
- Requirements and vendor alignment
- Implementation support
Launch & Optimize
- Launch and activation planning
- Channel and campaign optimization
- KPI frameworks and analytics
- A/B testing and experimentation
- Member feedback and continuous improvement
Why Continuous Product Improvement?
- Increase activation, adoption, and utilization
- Improve task completion and conversion
- Reduce avoidable service demand and cost-to-serve
- Strengthen satisfaction and retention
- Demonstrate and increase product ROI
Transform Products Across the Member Journey
- New member onboarding and welcome
- ID card delivery and first use
- Digital registration and activation
- Benefit education and early-life engagement
- Claims and EOB experiences
- Cost-transparency tools
- Benefit navigation and decision support
- Part D and pharmacy experiences
- Provider search and navigation
- Provider outreach and access support
- Appointment and care-access experiences
- Preventive care and gap closure
- Care management enrollment and engagement
- Supplemental benefit utilization
- Wellness and condition-management programs
- Personalized next-best-action experiences
- Digital self-service experiences
- Contact center and service interactions
- Cross-channel issue resolution
- Data and digital infrastructure
- Product operating model, governance, and ownership
- Technology and vendor rationalization
- Measurement, testing, and optimization capabilities
Selected Client Outcomes
145%
3x
40%
75%
Identify your Products with the Greatest Untapped Value
Engagys’ Product Portfolio Diagnostic evaluates product performance, member friction, strategic value, and implementation feasibility to pinpoint where transformation can generate the greatest return.
You leave with a prioritized opportunity portfolio, quantified initial business cases, and a sequenced roadmap for action.
