Print-to-Digital Transformation Strategies for Health Plans

Dec 3, 2024

Healthcare consumerism is demanding that payers make information more readily available to educate and inform consumers. The trend is clear: digital channels such as email and SMS are becoming the preferred modes of communication for healthcare consumers.

However, many large regional and national health plans face significant challenges when it comes to member communications, including siloed channels, lack of governance, and outdated communications technology. Engagys partners with these plans to develop effective strategies to transform their processes, technology, and engagement to enable digital interactions.

Engagys specializes in scaling digital communications, standardizing communication processes, and enhancing the member communications journey. Our digital transformation efforts have saved health plans millions of dollars, with the use of cost-effective, multi-channel communication processes and streamlined digital member onboarding experiences.

Engagys’ Communications Transformation Solutions

Engagys stands out as the only healthcare consultancy laser-focused on driving consumer health engagement. We execute the work for you, offering a range of services to elevate your engagement strategy:

Streamline Inventory and Communication Processes

Eliminate unnecessary messaging, optimize communication strategies, and increase labor productivity by delivering messages through the right channels. Our approach is all about personalization: focusing on the right channel, to the right member, at the right time.

Standardize Communications Ecosystem

We help plans identify technology gaps, manage the RFP/POC process, and modify people-centric process to accelerate digital successes.

Implement Communications Governance

We are experts in establishing advisory boards, standardizing documentation and QA processes, and harmonizing communications across outreach channels. When your team is ready, we can help automate governance to reduce the heavy lifting.

Optimize Engagement Strategies

Our approach empowers plans to deliver consistent, simple, multi-channel communications and personalized member interactions.

Improve Member Experience

With member-centric communications using plain language and honoring preferences, we maximize the member experience. By eliminating unnecessary communications during the health journey, we focus on reducing abrasion and boosting member satisfaction.

Re-imagination and Re-optimization

We do not just lift and shift – transformation to digital requires analysis of what is working and what is not to drive engagement. Many communications need to be re-imagined and optimized. Other communications need consolidation or even rationalization.

Real Results

Engagys has helped dozens of clients achieve significant value in their digital transformation journeys through rationalization, consolidation, and re-imagination:

print-to-digital transformation
print-to-digital transformation

Begin your Print-to-Digital Transformation Journey

Are you ready to revolutionize your member communications and drive substantial value for your health plan? Partner with Engagys to streamline your communication strategies, boost member engagement, and reduce costs. Our proven expertise in digital transformation can help you achieve these goals efficiently and effectively. Contact us today to get started.


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