Next best action in action: How to treat plan members like consumers
Read Joel Radford’s recent article explaining the communications issues facing healthcare entities today and how best to solve them using the theory of next best action. See what healthcare can learn from some of the world’s largest and most successful consumer goods companies:
https://www.beckershospitalrev…
Mr. Radford has worked in technology and healthcare for decades, including nine years leading professional services and product teams for Welltok (formerly Silverlink). His roles have included population health campaign design and deployment, call center operations, CRM design and deployment, corporate strategy, corporate marketing, mergers and acquisitions, business process transformation and software development oversight—all in healthcare. He has worked with health plans and PBMs to address business challenges related to member-centric data management, adherence, gaps in care, and chronic condition management. Mr. Radford’s clients have included both Fortune 100 and startup companies and worked for Johnson and Johnson and Ernst & Young early in his career.
