At a Glance:
- Optimized client’s multi-channel campaign execution through Salesforce Marketing Cloud
- Saved tens of millions of dollars in medical cost savings year-over-year through targeted behavior change techniques
Business Opportunity:
Client sought to build and scale multiple agile marketing communication teams, ensuring cross departmental collaboration including successful communication experimentation and ongoing optimization. Teams created to execute numerous test-and-learn experiments in for commercial fully-insured members to drive behavior change.
Client Type:
Large, national health plan offering health insurance and similar services such as, dental, vision, pharmacy, Medicare, and Medicaid to meet the needs of individuals, families, employers, and healthcare providers.
Engagys Solution:
Engagys deployed a full-spectrum solution including:
- Developed agile marketing teams on behalf of the client, comprised of copywriters, graphic designers, Salesforce Marketing Cloud engineers, data scientists, and data engineers.
- Established and developed processes, wrote marketing communications, and other tangible deliverables on behalf of the client.
- Utilized Marketing Cloud Journey Builder to accurately visualize, build, test and manage multi-channel consumer journeys comprised of email, SMS text, print and outbound IVR.
Results:
- Upwards of $20 million in incremental bottom-line medical cost savings
- Successful implementation of email and SMS text campaigns including:
- Post-hospital discharge outreach to mitigate readmissions
- Child wellness outreach to encourage needed screenings and vaccinations
Tens of millions in medical costs savings when…
| behavioral economic principles were used in a multi-channel campaign encouraging frequent users of non-preferred labs to use preferred labs | multi-channel outreach framed use of home kits against getting a colonoscopy and/or “doing nothing” | Medicare members who had not received their bi-annual screening per CMS guidelines received multichannel outreach to drive screenings |
We need more people like them.
SVP, national health plan
