Thought Leader: Kathleen Ellmore

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Kathleen Ellmore is one of the earliest pioneers bringing the best of consumer marketing and data driven methodologies to healthcare. Instead of getting you to eat when you are not hungry and buy things you don't need, we can finally use the strategies to instead change the health equation in America. Kathleen previously led the Consumer Engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer healthcare behavior yielding better outcome and lower costs. She is often quoted in the trade and national press and is a regular speaker on the national stage, having spent the first twenty years of her career in brand marketing at leading consumer marketing organizations, including General Mills and P&G. Additionally, she was Vice President at Digitas, a leading direct marketing firm. Recently she was selected as Consultant Member of the first ever FDA's Patient Engagement Advisory Committee.

Best session of the entire conference

RISE West conference attendee on Kathleen’s presentation

Events

YEAREVENTSESSION/WEBINAR TITLELOCATION/LINK TO RECORDING
2023RISE Star Ratings Master ClassOptimize Touchpoints with Nudge Theory


Carlsbad, CA
2023RISE SDoH Policy Forum

Insights from Patients Impacted by SDoH - Patient Focused Panel

Washington, DC
2023ACMA Leadership and Physician Advisor ConferenceUnlock the Secrets of Driving Consumer EngagementSan Antonio, TX
2023AHIP Consumer Digital ForumEmploying Behavioral Science to Achieve Equity and EngagementNashville, TN
2023RISE WestPatient Focus Panel – How Plans and Providers Can Positively Impact Member ExperienceDallas, TX
2023League ConnectLeveraging Engaged Consumers to Effectively Drive Better OutcomesVirtual
2023RISE MMS

Unveiling the 7th Annual Survey of Healthcare Consumer Engagement Practices

Las Vegas, NV
2022RISE STAR Rating Master ClassUnveiling the 7th Annual Survey of Healthcare Consumer Engagement PracticesSan Diego, CA
2022Clarity WebinarEngagement Strategy and Planning for 2023Virtual
2022Fierce Healthcare WebinarTransforming your Digital Experience from the Inside OutVirtual
2022RISE WEST 2022Patient Focus Panel: How Plans and Providers Can Positively Impact Member ExperienceLos Angeles, CA
2022RISE Member Engagement & Experience SymposiumBe Brilliant at the Basics, Part 3: Spread the Word: An Effective Digital TransformationVirtual
2022AHIP 2022Digital CX in Healthcare Insurance: The Opportunity of Member EngagementLas Vegas, NV
2022AEP Medicare Readiness SummitBe Every Broker's Favorite Plan: How to Get to the Top if their RecommendationVirtual
2022Clarity WebinarEOBs: The Key to Year-Round EngagementVirtual
2022AHIP Webinar with SurescriptsStudy finding: Health insurance provider key industry trends, challenges, and prioritiesVirtual
2022NCPDP Annual Technology & Business ConferenceIt Starts with the Patient Encounter: Breaking Down Barriers to Medication Abandonment and Speed to Therapy

Scottsdale, AZ

2022

Clarity Webinar

Best Practices to Increase Benefit Engagement with Member GuidesVirtual
2022

RISE Summit

SDoH PanelNashville, TN
2022RISE MMS The State of Consumer Health Engagement Las Vegas, NV