Melissa is a HealthTech commercialization and consumer engagement executive with deep expertise in healthcare consumer behavior, product strategy, and go-to-market execution. She has built her career helping healthcare and healthcare technology organizations translate complex solutions into strong market positioning, scalable growth, and improved health outcomes.
With experience spanning B2B, B2C, and B2B2C markets, Melissa specializes in helping HealthTech companies better penetrate the health plan payer market. She partners with executive teams to develop commercialization strategies, define product positioning and value propositions, optimize sales enablement, and accelerate adoption of healthcare technology solutions.
Previously, Melissa held leadership roles at Welltok and its predecessor, Silverlink Communications, where she helped commercialize SaaS-based platform solutions and developed strategies to influence healthcare consumer behavior through behavioral science, member communications, and digital engagement.
Melissa holds both a bachelor’s degree and an MBA from Boston University.
