Case Study
Inclusive Engagement for Populations Living with Disabilities

Business Opportunity
Identify messaging gaps to increase Medicaid engagement for members living with disabilities
Client Profile
National healthcare organization providing social security Medicaid disability benefits (SSI)
Engagys Solution
- Optimize an end-to-end journey to better accommodate Medicaid populations with disabilities
- Revise messaging with behavioral science principles to improve response and urgency
- Update branding to increase trust and improve layouts for easier consumption

Results
- 90% improvement in Medicaid SSI engagement from 20% to +35%
- Cost savings with reduced human intervention needs within the journey
- Increased customer service productivity for higher-value touches
Contact Us: info@engagys.com