At a Glance:
- Engagys has partnered with multiple healthcare technology and innovation companies to optimize strategic positioning, messaging, and go-to-market strategy
- Conducted primary research with customers, prospects, and key stakeholders. Collected, organized and analyzed perception of positioning and branding, strategy and marketing messaging
- Highlighted opportunities to optimize and streamline internal and external messaging
- Facilitated workshops driving executive alignment
- Created new end-to-end strategic marketing direction and tools
- Prioritized target segments based on attractiveness
Business Opportunity:
Clients who seek competitive positioning that differentiates them from competitors have asked Engagys to work in collaboration with client personnel to:
- Identify and characterize a competitive position that uniquely differentiates the client
- Optimize and streamline messaging across business units
- Elevate positioning from a transactional vendor to a strategic partner that drives medical outcomes and increases member engagement
- Reposition products to drive more complex deals
- Better differentiate their offerings in the context of digital health engagement trends
- Optimize sales and marketing efforts
Client Type:
Healthcare technology companies servicing payers, providers and employers with consumer health engagement-related offers
Engagys Solution:
Engagys has leveraged its proven and repeatable project approach for multiple clients. This approach includes the following steps among others:
|
|
|
|
|
|
Example Results and Insights:
|
|
| Created a unique position aligned with a goto-market strategy that required increased investments in customer service to deliver on the updated brand promise |
|
|
