2024: Embrace the Mission

Jan 16, 2024 Melissa Meyerowitz

January always draws upon the urge to reflect on the previous year’s events. Not one to live in the past, I enjoy the opportunity the new year brings to hit ‘reset’ as we sail into the first quarter. Yet 2023 brought with it much change in healthcare—and Engagys was here for it. So, while I’m still looking ahead, it seems worthwhile to take a moment and recognize both what we were able to accomplish as a firm this past year, and what we plan to tackle in 2024.

This past year our work:

  • Doubled Social Security enrollment among a Medicaid population of people living with disabilities.
  • Increased use of Medicare Advantage transportation benefits among those in need by 15% – 40% depending upon the region.
  • Achieved an 80%+ completion rate for consumers overdue for their Annual Wellness Visit.

These positive impacts were the result of various member engagement programs executed on behalf of both our national and regional health plan clients. We optimized one regional payer’s Medicare member experience strategy, directly improving both their CAHPS scores and Stars ratings. Yet another engagement program demonstrated a 2X enrollment in diabetes, fracture prevention, and hypertension condition management programs.

Engagys’ effect on the healthcare market, and Medicare beneficiaries in particular, has been both gratifying and humbling. We understand the opportunities that abound, and these successes serve as a springboard for us as we enter 2024, helping us to better define those areas of the market where we expect to make the most impact, including:

Engagys’ mission for 2024, if we choose to accept it (and we do): Improve the health of 100 million Americans by 2025. It’s a big goal, but we’re focused and looking forward to driving better health outcomes over the next 12 months and beyond.

Interested in learning more? Contact us today.

Melissa Meyerowitz

Melissa Meyerowitz

Partner


Melissa is a HealthTech commercialization and consumer engagement executive with deep expertise in healthcare consumer behavior, product strategy, and go-to-market execution. She has built her career helping healthcare and healthcare technology organizations translate complex solutions into strong market positioning, scalable growth, and improved health outcomes.    

With experience spanning B2B, B2C, and B2B2C markets, Melissa specializes in helping HealthTech companies better penetrate the health plan payer market. She partners with executive teams to develop commercialization strategies, define product positioning and value propositions, optimize sales enablement, and accelerate adoption of healthcare technology solutions.  

Previously, Melissa held leadership roles at Welltok and its predecessor, Silverlink Communications, where she helped commercialize SaaS-based platform solutions and developed strategies to influence healthcare consumer behavior through behavioral science, member communications, and digital engagement.    

Melissa holds both a bachelor’s degree and an MBA from Boston University.  


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