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Top 3 myths related to behavioral science

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  • Top 3 myths related to behavioral science
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Not sure how to incorporate traditional behavioral science techniques into your healthcare communications? 

In Engagys co-founder Kathleen Ellmore's free piece, you will learn tips to get you started today, including but not limited to:

  • Data drives the process: Use controlled experiments to prove whether something works or does not.
  • Focus on rigor: Design your experiments using randomization to remove target bias, isolate changing one variable at a time, and tie the measurement to the change.
  • Accept your limitations: Use available data in order to measure aspects of a program that are within your control. Similarly, work within the constraints of your data, systems, and channels.
  • Iterate: A/B testing is an approach to managing communications programs that accumulates more value over time.

To learn more, download the full free piece below!

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