Not sure how to incorporate traditional behavioral science techniques into your healthcare communications?
In Engagys co-founder Kathleen Ellmore's free piece, you will learn tips to get you started today, including but not limited to:
- Data drives the process: Use controlled experiments to prove whether something works or does not.
- Focus on rigor: Design your experiments using randomization to remove target bias, isolate changing one variable at a time, and tie the measurement to the change.
- Accept your limitations: Use available data in order to measure aspects of a program that are within your control. Similarly, work within the constraints of your data, systems, and channels.
- Iterate: A/B testing is an approach to managing communications programs that accumulates more value over time.