Segmentation Pocket Guide

Download our Segmentation Pocket Guide

This practical guide walks you through how to apply segmentation strategies that drive measurable improvements in healthcare consumer engagement. Learn how to move beyond one-size-fits-all outreach by identifying the right audience attributes, tailoring messages and channels, and applying a “test and learn” approach. With real-world use cases, best practices, and step-by-step principles, the guide equips healthcare communications leaders to optimize campaigns, meet members where they are, and improve health outcomes.